In order for your Internet marketing campaigns to be successful mostly depends on how many people will see it. As with any type of marketing it is only worthwhile if it is done well. For example you can spend thousands of dollars on a television marketing campaign but if no one sees your commercials or your commercials do not reach your target audience and generate sales, the advertising was not worthwhile.
One of the most basic principles of marketing is to make sure you reach your
target audience. Think about where your target audience are, in terms of the places they visit online, and offline for that matter.
Let's say your business sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because among this audience you are likely to find people who may be interested in purchasing a new fishing rod. It should go without saying that you would want to advertise in the relevant places, such as a website selling bait and tackle or a website which organizes fishing trips in exotic locations.
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Another factor you need to consider when purchasing advertising on another website is the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention.
For this reason it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.
Try to think laterally if you will. Where would you go if you were a fishing person$%:
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Forums are an excellent place to start.
A quick search in Google will give you links to plenty of forums on the your target subject. Sign up to these and post a link onto your signature file to your website, join in and contribute to the discussions but do not blatantly advertise your product or you are likely to get thrown out.
As forum posts show up in the search engines, answering questions will also show and give your signature link additional eyeball exposure.
Where else is traffic$%:
Ebay! Millions of users use eBay every day.
If you can think of a way of harnessing that traffic potential you are onto a winner.
Set up an eBay shop with products or sell related spin off products and pull traffic to your own website, harvesting an opt-in list where you cannot get sales.
Another way to enjoy highly targeted traffic is to orchestrate an affiliate program. Affiliates are essentially website owners who place a banner or text ad on their website to your website.
This advertising could also be in the form of pay-per-click adverts, ezine solo ads or if
they are really good, specially created landing pages reviewing your website or product.
Affiliate marketing cannot only be highly effective but it is also cost effective because you only pay the affiliate when they have created a sale or lead for you.
Offline advertising such as postcards, flyers, niche magazine and newspaper advertising is definitely worth considering. Think about where your audience are likely to be in the offline world.
When marketing online, go to the crowd, as they will rarely come to you.
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